Retail Window Display Opportunity

A major grocery store chainhad been posting their store and pharmacy hours using a static cling displayed in their store front windows. The clings have a single purpose, are one sided (message facing out) somewhat difficult to install correctly and take several minutes each to post.

Print Direction's staff developed a specialized metal frame that adheres directly to the store window.

• The metal frame matches existing store decor, looks clean and professional.
• PDI's solution can hold up to four signs, two facing out, two facing inward giving the store an additional messaging opportunity to customers inside the store for ongoing specials or to highlight a particular product.
• Each frame takes a few minutes to install initially, but the then individual signs in each can be changed in seconds.
• The frames are easily scalable; multiple units can be added quickly and easily.

The PDI solution has a short term return on investmentversus their existing static cling display and gives the client additional messaging opportunities inside the store that do not exist with their old system.